BART apparently is running a promotion whereby kids under 12 ride free: courtesy of Nestle Nesquik. TRAVESTY of a MOCKERY of a SHAM! What is BART THINKING? A cheap substitute containing some cocoa, but mostly sugar, and some flavourings. Sugar in fact is listed as the first ingredient. The "added vitamins" do not make up for the empty calories and chemicals that make up most of the drink - better to simply take a vitamin pill or better yet: encourage people to eat fresh fruits and vegetables! Most of their touted benefits ("builds bones") are coming from the milk that you add to it - which of course it's so much better to just drink by itself. Most people, especially kids, happily do. Especially vulnerable to the current obesity epidemic among kids are the poor and minorities: precisely those groups that are most likely to be riding BART in the first place.
This is a really insidious way for Nesquik to profit at the cost children's health. Nesquik chocolate train??? Why is it that I never see a "fresh apple train" or a "locally grown fresh carrot train"? Is it perhaps because there is more profit to be made by selling cheap sugar and corn syrup at a high price than by selling inexpensive, but nutricious foods?
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